Marketing Department Keeps a Hand on the Brand

Do you need to create or update a UC Merced website? Develop a newsletter or brochure? Are you looking for a cool image for a Zoom background? The university’s Marketing Department website has what you need.

Browse the site for:

  • Standards and best practices that ensure all digital and print communications under the UC Merced name are professional and align with the university’s brand strategy.
  • Approved colors and fonts.
  • Proper use of the university logo.
  • A style guide for text (example: Don’t use “UCM.” Ever.)
  • Request forms for design work by the Marketing web team, along with Drupal tutorials.
  • Photo and video request forms to work with our team or use our visual archive.

There’s also a marketing toolkit filled with communications examples and ideas, along with a PowerPoint template. And, yes, there’s an archive of custom UC Merced backgrounds and campus scenes for your next remote meeting.

UC Merced Connect

UC Merced is more than a growing and vibrant university. It’s an experience. A journey. And starting this fall, everyone on that journey will have a new way to Connect. The offices of External Relations and Information Technology are working with the campus community on UC Merced Connect, an information portal that pulls together what you need and want to know on an easy-to-use mobile app and streamlined desktop. With UC Merced Connect, campus and UC events, dates and deadlines will be only a couple taps or clicks away. The app will shape itself to the user’s needs, whether that user is a faculty or staff member, student, or student-to-be. Connect will also replace Happenings with a powerful communication channel for the campus community. The app will be available from the App Store or Google Play Store. Get ready to stay connected while on the go with UC Merced Connect!