These words distill UC Merced’s mission into a recognizable and easily remembered phrase. Each word, and the phrase as a whole, can be defined in varying context to highlight UC Merced’s unique attributes. The words are connected, with one leading to another.
Tagline
first.
We are dedicated to being leaders in teaching, research, and public service. UC Merced faculty, staff, and students strive to explore new ideas, find innovative and inclusive ways to build community, and establish fresh avenues of academic inquiry. UC Merced empowers first-generation scholars, is among the nation’s best in advancing students’ social mobility, and leads higher education in sustainable practices. In short, first can describe a journey, an achievement, or a ranking.
further.
Further takes the baton from first and accelerates down paths of discovery, innovation, and student achievement. As members of a new and growing community, faculty, staff, and students can make a lasting mark on the university and enjoy access to experiences in research, campus operations, and student life unattainable at other institutions. Further describes discoveries, campus operations, and outreach that started as a first but are now being explored or put into practice.
forward.
Our very presence as the first public research university in the San Joaquin Valley moves the region forward. We drive possibilities that couldn’t exist before – not just in the Valley but in California, the nation and around the globe. As we send emboldened graduates in the world, as our research community stretches the horizons of knowledge, and as we expand outreach to underrepresented communities, we collectively move forward.
UC Merced is dedicated to empowering bold and bright students who are motivated to be first, to push their horizons further and to move the world forward.
Tagline + Logo
Integrating a tagline with the Big M logo or Boomer Bar can enhance brand messaging and create a cohesive identity.
Integrating a tagline with the Big M logo or Boomer Bar can enhance brand messaging and create a cohesive identity.
Tagline + Logo
logo composition
The font includes Kievit Offc Pro in set character spacing and weight.
size guidelines
- Minimum Size: The M logo The M logo should not be reproduced smaller than 1 inch (60 pixels) and no smaller than 0.5 inches (36 pixels) in height to ensure legibility.
- Scaling: When resizing the logo, maintain its aspect ratio to prevent distortion.
Clear space requirements
Maintain a minimum of 0.25 inch (18 pixels) clear space around the logo. No text, graphics or other elements should appear in this space. This ensures visibility and impact, preventing other elements from overcrowding.
Usage Restrictions
- Modifications: Do not alter, modify, or distort the logo in any way, including changes to colors, fonts, or proportions. Do not rearrange components of the logo or attach other graphic elements.
- Backgrounds: Avoid placing the logo on busy or cluttered backgrounds that may detract from its visibility.
Sub-branding allows UC Merced to create distinct identities for specific programs, initiatives, or events while maintaining a cohesive connection to the overarching university brand. These guidelines outline the principles for effectively implementing sub-brands while ensuring consistency and alignment with UC Merced's core identity.
sub-branding
Sub-branding allows UC Merced to create distinct identities for specific programs, initiatives, or events while maintaining a cohesive connection to the overarching university brand. These guidelines outline the principles for effectively implementing sub-brands while ensuring consistency and alignment with UC Merced's core identity.
sub-branding
logo composition
- Logo layout: Sub-brand logos must include the one of the UC Merced logos in the specified format as shown below. The logo should always be the most prominent element. Do not create your own sub-brand logo files. For official school, department, or program logo files, please contact brand@ucmerced.edu.
- Combination Logos: When applicable, sub-brands may create a combination logo featuring the primary UC Merced logo alongside a department or program mark. A mark is a secondary identifier and may be used, with marketing approval, in design elements as long as the department, program, or school logo is present. Marks should use the university-approved color palette and may not include any text. A mark may also be used as a partial or full overlay inside the emblem of the M Logo in the sub-brand logo format. For guidance and approval, please contact brand@ucmerced.edu.
sub-brand naming & identity
Sub-brands should include “UC Merced” as a prefix to maintain association with the university. For example, “UC Merced Research Institute” or “UC Merced Arts Program”.
size guidelines, usage restrictions & Clear Space requirements
Please refer to the primary logo guidelines for size, clear space requirements and usage restrictions.
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Multiple Sponsors
When multiple UC Merced departments or programs are sponsoring an event, it is essential to maintain a cohesive and unified brand presence. The primary logo must be the most prominent visual element on all event materials, including signage, promotional items, digital assets, and print media. The logo should only appear once and department/program names listed to the side or below in minimum 11pt Kievit font.
adaptive formats
The sub-brand logo and department/program mark (optional) may be reformatted from the sub-brand layout when used in specific applications such as apparel, accessories, and promotional items. The UC Merced-branded color palette and typography should be followed within this application to maintain brand identity.
co-branding & partnerships
When used in conjunction with other logos, the UC Merced logo should be given prominence and maintained at a consistent size relative to other logos to ensure brand hierarchy.
