The UC Merced logos are vital elements of our brand identity, representing our commitment to innovation, diversity, and excellence in education. To ensure clarity, consistency, and brand strength, only one logo should be on a given page or layout.
logos
Big M
The primary Big M logo represents the core of our brand identity and includes two elements: the “M” (emblem) and the logotype. This logo should be used in all major communications, including official documents, promotional materials, and digital platforms. The emblem must always include the logotype.
Boomer Bar
The Boomer Bar logo is a more spirited version of the Big M logo, embodying the energy of the university's mascot. While the Big M logo is clean and formal, the bobcat version adds a dynamic, bold element.
Logotype
The Logotype is a key element of the brand’s visual identity. This version is ideal for applications where the primary logo may be too large, such as small merchandise or social media.
USAGE GUIDELINES
USAGE GUIDELINES
USAGE GUIDELINES
Big M
The primary Big M logo represents the core of our brand identity and includes two elements: the “M” (emblem) and the logotype. This logo should be used in all major communications, including official documents, promotional materials, and digital platforms. The emblem must always include the logotype.
authorized-only logos
UC Merced Seal and Bobcat Logos
UC Merced Seal and Bobcat Logos
authorized-only logos
university seals
The Seal is used under the authority of the Regents of the University of California. The Seal is used primarily for formal and ceremonial purposes and may not be altered. The Seal is also the primary identifier of administrative departments and formal situations. Please note the 1868 UC Seal is not included in UC Merced’s Bobcat Brand Standards.
To submit a request to use the Seal, please use the Contact Form.
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boomer and rufus logos
To maintain brand consistency and support distinct visual identities, the Boomer Logo and Rufus Logo serve separate but complementary roles within the university’s brand system. Each logo has a defined purpose, context of use, and target audience. To protect the integrity of both brand identities, the Boomer and Rufus Logos may not be used together or in overlapping contexts. The Rufus Logo is restricted to Athletics-use while the Boomer Logo is the face of the university.
BOOMER LOGO
RUFUS LOGO
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Retired logos for UC Merced should not be used in any official or unofficial capacity, as they do not align with the university’s current branding guidelines. The use of outdated or unapproved logos can cause confusion, misrepresent the university, and weaken brand consistency.
unauthorized logos
Retired logos for UC Merced should not be used in any official or unofficial capacity, as they do not align with the university’s current branding guidelines. The use of outdated or unapproved logos can cause confusion, misrepresent the university, and weaken brand consistency.
unauthorized logos
Departments, student organizations, and external entities must adhere to the UC Merced Bobcat Brand Standards to ensure professionalism and uniformity across all communications, marketing materials, and merchandise. Unauthorized logo usage, including modifications or adaptations of official designs, is strictly prohibited.
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Minim nostrud suntex mollit deserunt amet proident. Occaecat est ullamco qui labore fugiat.
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