You've seen examples of it around campus. Soon, you'll learn much more about the establishment of a cohesive branding strategy that will tell the story -- with a consistent, confident voice -- of the 21st century's first new research university in the United States. Leveraging input from every corner of UC Merced, the university's Marketing team is putting the final touches on guidance and instruction on a branding strategy that will manifest in everything from letterhead to flyers to television ads. The visual centerpiece is the Bobcat M, a unique logo that uses the university's primary colors and evokes its mascot, the Golden Bobcat. There will be more about UC Merced's branding strategy in the weeks ahead. Stay tuned!