typography

usage

Typography plays a crucial role in maintaining UC Merced’s brand identity by ensuring consistency, readability, and professionalism across all communications. The university has designated specific typefaces for print and digital use to create a unified and recognizable look.

usage

1. Maintain Readability & Hierarchy

Use Kievit Offc Pro for headlines, subheadings, and body text.
Use Minion Pro for formal or academic content, such as reports and printed materials
Use College Boy for informal use, such as apparel and merchandise
Ensure proper spacing, line height, and alignment to improve legibility and aesthetic appeal.

2. Font Weights & Styles

Use bold sparingly for emphasis in headlines or key messages
Italics should be reserved for subtle emphasis within the body text or pull-out quotes.
Avoid excessive use of different font styles within a single piece of communication.

3. Consistency Across Platforms

For web and digital content, ensure text remains legible across all screen sizes by using appropriate font sizes and spacing.
Avoid using decorative or non-brand fonts that do not align with UC Merced's identity.

By following these typography guidelines, UC Merced ensures a strong, professional, and cohesive visual identity across all communications

This is the main sans serif typeface for UC Merced and is used in official university materials and sub-brand logos.

Kievit offc pro

This is the main sans serif typeface for UC Merced and is used in official university materials and sub-brand logos.

Kievit offc pro

Kievit Offc Pro Font Family

Characteristics: Clean, modern, and highly legible, making it ideal for both digital and print applications.
Licensing: Kievit Offic Pro is available through commercial font providers.
Alternatives: Calibri may be used as a substitute for internal documents.

minion pro

This is the main serif typeface for UC Merced and is used in official university materials.

minion pro

Minion Pro Font Family

Characteristics: Balanced and highly readable with refined proportions, making it ideal for editorial use and professional communication.
Licensing: Minion Pro is available through Adobe Fonts.
Alternatives: Times New Roman may be used as a substitute for internal documents.

College Boy is a playful, vintage-inspired typeface that captures the nostalgic feel of classic collegiate lettering.

college boy

College Boy is a playful, vintage-inspired typeface that captures the nostalgic feel of classic collegiate lettering.

college boy

COLLEGE BOY

Characteristics: With its bold, slightly rounded letterforms and retro aesthetic, it evokes a sense of school spirit, athletic pride, and youthful energy. It is ideal for apparel, posters, and nostalgic designs.
Licensing: College Boy is available through commercial font providers.

Collegiate Arch, Authorized Use Only